Privacy policy

Privacy Policy

Last modified: April 9, 2026

INTRODUCTION

Chris Kresser, LLC d/b/a Adapt Naturals (“We,” “Us,” or “Our”) respects your privacy and is committed to protecting it through our compliance with this policy.

This Privacy Policy (“Policy”) describes how we collect and use the personal information you provide to us on Our Site, https://www.adaptnaturals.com and other sites We may own or administer under this domain 

(collectively, the “Site”),  how we use that information, including with whom we share it, and your choices regarding our use of that information. We also describe how you can contact us with questions and requests pertaining to your privacy. This Policy does not cover data obtained offline.

By using the Site, you agree to the collection and use of your personal information in accordance with this policy.

COLLECTION AND USE OF PERSONAL AND NON-PERSONAL INFORMATION

We collect personal and non-personal information from you to provide and improve our products and services. “Personal Information” means information that personally identifies you, such as your name, email address, shipping and billing address, phone number, and credit card number or other financial information used to pay or process payment. “Non-Personal Information” means information that relates to you but does not directly identify you such as type of technology or browser you are using to access our Site (mobile, desktop, tablet, etc.), or other information about you but that cannot readily be used to uniquely identify you.

We may collect the following personal information about you: 

• Contact Information such as your name, email address, and phone number
• Unique Identifiers such as user name, account information, and password
• Information provided to us through social media networks when you access our Site via said networks (this could include your name, profile picture, and other personal information, as well as non-personal information) or engage with us on social media. 

We collect the following non-personal information about you:

• Information about your computer or device, including IP address, time and date of visit, browser type and version, operating system, device make and model
• The pages of our Site you visit, the time spent on our Site, referring and exit pages
• Contact information of friends or other people you would like us to contact or connect with
• Information provided to us through social media networks when you access our Site via said networks (this could include your “likes” and other online engagement activity, location, friends list, and other information depending on the social network)
• Non-personal information that we ask for from you and that you provide to us in order to find products or services, make purchases, or improve our offerings.  

We obtain personal and non-personal information in the following ways:

• Directly from you, including via the Site, email, text, and other electronic messages between you and us, and information from any social media account you may use to connect with Us;
• Indirectly from you, via automated means (such as our servers logging your IP address and related information, and information pulled from any connected social media accounts); and,
• From third parties and through technologies like cookies and web beacons. 

INFORMATION WE COLLECT BY AUTOMATED MEANS

When you visit our Site(s), view or click on our online advertisements (including our advertisements on third party Sites), or visit our social media pages, we also collect certain information about you, your device, your online activity, and your usage of the Site by automated means via third-party technologies such as cookies, web server logs and web beacons. For example, when you visit our Site, we may collect your IP address, your unique device identifier (or other device identifier) and/or geolocation data in order to offer you certain features or functionalities. As set forth in more detail below, we may also collect information about your usage and browsing habits using various web-based technologies, including cookies and web beacons. We also may use these technologies to collect information about your online activities over time and across third-party Sites or other online services (behavioral tracking). While the information we collect automatically may only be statistical data and may not include personal information, we may maintain it or associate it with personal information we collect in other ways or receive from third parties for any of the purposes expressed in this policy. 

TECHNOLOGIES WE USE: COOKIES, WEB SERVER LOGS AND WEB BEACONS

Cookies are small text files that Sites send to your computer or other Internet-connected device to uniquely identify your browser or to store information or settings in your browser. Your browser may tell you how to be notified when you receive certain types of cookies and how to restrict or disable certain cookies. Please note, however, that without cookies you may not be able to use all of the features of the Site.
In conjunction with obtaining information through cookies, our web servers may log details such as your operating system type, browser type, domain, and other system settings, as well as the language your system uses and the country and time zone in which your device is located. The web server logs also may record information such as the address of the web page that linked you to our site and the IP address of the device you use to connect to the Internet.

To control which web servers collect this information, we may place tags on our web pages, emails, advertisements, or content called “web beacons.” These are computer instructions that link web pages to particular web servers and their cookies. Web beacons are sometimes known as clear gifs, pixel tags, and single-pixel gifs and track engagement, visitor counts, and other statistics. 

THIRD PARTY WEB ANALYTICS SERVICES

We may use third party web analytics services on this site, or our social network pages, such as Google Analytics. The service providers that administer these services use technologies such as cookies, web server logs and web beacons to help us analyze how visitors use the site. 

The information collected through these means (including IP address) is disclosed to these service providers, who use the information to evaluate use of the Site. You may deactivate the ability of these analytics services to analyze your browsing activities on this site. These providers of third-party web analytics services have their own terms and conditions and privacy policies. We do not control what any third party providers do with information they collect.

We also use the following cookies on the Site, though such cookies may or may not be active at any given time: 

Google AdWords: https://policies.google.com/technologies/ads?hl=en-US

Facebook: https://www.facebook.com/policies/cookies

Shopify: https://www.shopify.com/legal/privacy

Hubspot: https://legal.hubspot.com/privacy-policy 

Klaviyo: https://www.klaviyo.com/legal/privacy-policy

Bing: https://privacy.microsoft.com/en-us/privacystatement
TikTok: https://www.tiktok.com/legal/privacy-policy-us?lang=en

The above may not be an exhaustive list of cookies/cookie providers. You can restrict and/or delete cookies through your web browser’s settings, however, disabling or removing cookies may impact the functionality or features of the Site. 

TARGETED ADVERTISING

The Site uses a tool called “Google Signals” to collect information about use of the Site. When we activate
Google Signals, some existing Google Analytics features are updated to also include aggregated data from
Google users who have turned on “Ads Personalization” (Ads Personalization available
at https://support.google.com/ads/answer/2662856/). Audiences that we create in Google Analytics and publish to
Google Ads and other Google Marketing Platform advertising products can serve ads in cross device-eligible
remarketing campaigns to Google users who have turned on Ads Personalization. Due to activating Google
signals, we can start cross-device remarketing campaigns, which would otherwise not be possible to this extent.
Remarketing means, that we can show you our products and services across other websites as well.
Those reports also help us to better assess your behavior, as well as your wishes and interests. As a result, we can
optimize and customize our products and services for you. By default, this data expires after 26 months. Please
consider, that this data is only collected if you have agreed to personalized advertisement in your Google
Account. The retained information is always exclusively summarized and anonymous data, and never any data on
individual persons. You can manage or delete this data in your Google Account.

We also may contract with other third-party advertising networks that collect information about you through the use of cookies, web server logs and web beacons on our Sites and emails; on third-party Sites and emails; and on our advertising placed on third-party Sites. They use this information to provide advertisements about products and services tailored to your interests (including for companies not affiliated with us). You may see these advertisements on our Site and other Sites or on social media. This process also helps us manage and track the effectiveness of our marketing efforts. To learn more about advertising networks and to opt out of interest-based advertising, visit the Digital Advertising Alliance at www.aboutads.info/choices or the Network Advertising Initiative at www.networkadvertising.org/choices.

DO NOT TRACK REQUESTS

There is no industry standard approach to sending, processing, and addressing Do Not Track requests from browsers, and please note that our Site does not respond to these Do Not Track requests at this time. More information on “Do Not Track” requests is available here: https://allaboutdnt.com/

HOW WE USE AND SHARE INFORMATION

We use the information we obtain to provide you with the Site; our products and services; identify and communicate with you (including marketing and promotional communication) through various channels and mediums, including when you return to the Site; respond to your requests and inquiries; notify you about the Site our services, including your order or your account; service your purchase orders; and monitor, analyze, and improve the Site and our products and services. We also use the information to provide a personalized experience on the Site, and tailor ads displayed to you on our Site and elsewhere. We use information to operate, evaluate, and improve the Site and our business, and to comply with legal requirements, relevant industry standards, our policies, and enforcing this policy and our Terms of Service. We may use your personal information if we need to collect a debt from you, as well. If we use your information in other ways, we will provide notice to you at the time we collect that information. 

We may disclose anonymized, pseudoanonymized, and/or aggregated information about our users or visitors to the Site, and information that does not directly and personally identify any individual.

We may disclose Personal Information that we collect or you provide as described in this Policy:

• Within our Company and to our subsidiaries and affiliates.
• To contractors, service providers, and other third parties we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them. This includes for purposes of receiving and processing your financial information once or on a recurring or subscription basis for payment of goods or services. Payment processing for purchases made via the Site is handled by Shopify.
• To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our business assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Us about our Site users is among the assets transferred.
• To fulfill the purpose for which you provide it.
• For any other purpose disclosed by us when you provide the information.
• With your consent.
• If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Us, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

If you do not wish to have your email address/contact information used by Us to promote our own or third parties' products or services, you can opt-out by checking the relevant box located on the form on which we collect your data or by clicking the “Unsubscribe” link in any email we send you. If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions. This opt out does not apply to information provided to Us as a result of a product purchase, warranty registration, product service experience or other transactions. Also, you may still receive certain operational emails regarding your account, orders, or other non-promotional materials. 

California residents may have additional personal information rights and choices. Please know we do not sell your personal information. 

In addition, you agree to our Messaging Terms (https://terms.pscr.pt/legal/shop/adapt-natural-store/terms_of_service) and Messaging Privacy Policy (https://terms.pscr.pt/legal/shop/adapt-natural-store/privacy_policy).

TRANSFER OF PERSONAL INFORMATION TO OTHER JURISDICTIONS

Adapt Naturals is located in the United States of America, and your personal information may be transferred and proceed there as part of our normal business operations. Data protection laws vary from country to country, and may be different from the country from where you access the Site. By using our Site or services, you consent to the transfer and processing of personal information by Adapt Naturals, our related entities, and our third party service providers who perform services on our behalf based on our instructions.

ACCESSING AND CORRECTING YOUR INFORMATION

You can review and change your personal information by logging into the Site and visiting your account page. You may also send us an email at support@adaptnaturals.com to request access to, correct or delete any personal information that you have provided to us. We may not be able to delete your personal information except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect. If we cannot verify that the request for information, or to change or delete information, can from you and you are authorized to make such a request, we may not be able to comply with your request.  

You may also contact us by mail at the address at the bottom of this Privacy Policy. 

CHILDREN’S PRIVACY

This Site is not directed at anyone under the age of eighteen (or age of majority in your jurisdiction) and we do not knowingly collect personal information from minors. If we become aware that we have inadvertently received personal information from a minor visitor on the site, we will delete the information from our records. Any visitors to the site who are under 16 must have parental or guardian consent. You may request to review, change or delete your personal information or that of your minor child. To make such a request, please email support@adaptnaturals.com.  

LINKS TO OTHER SITES

Our Site may provide links to other Sites for your convenience and information. These Sites may operate independently from us. Linked sites may have their own privacy notices or policies, which we strongly suggest you review if you visit any linked Sites. To the extent any linked Sites you visit are not owned or controlled by us, we are not responsible for the sites’ content, any use of the sites, or the privacy practices of the sites.

CHANGES TO OUR PRIVACY POLICY

We reserve the right to make changes to this policy at any time, so please review it frequently. It is our policy to post any changes we make to our privacy policy on this page. Changes to this policy will take effect immediately unless otherwise noted. If we make material changes to how we treat your personal information, we will notify you by email to the email we have on file. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date, active, and deliverable email address for you, and for periodically visiting our Site and this privacy policy to check for any changes. Your continued use of the Site after being notified of, or becoming aware of, a chance in this policy, is your affirmation that you have read and understood this policy, agree to it, and agree to be bound by it.

TEXT PROGRAM

By providing your mobile phone number and opting into SMS messaging, you consent to receive text messages from Adapt Naturals for promotional marketing purposes.

You may opt out of our program at any time by replying to any message with STOP. By doing that, you will no longer receive text messages from Adapt Naturals unless you choose to opt back in.

Message frequency may vary and you understand that standard message and data rates may apply, and you are responsible for any such charges.

If you have any questions or concerns about our texting program, you can reply to any message with HELP or contact us at support@adaptnaturals.com.

ADAPT DAILY MOBILE APPLICATION

In addition to our Site, Chris Kresser, LLC d/b/a Adapt Naturals operates the Adapt Daily mobile application (the "App"), available on the Apple App Store. This section describes the additional data practices that apply to your use of the App.

Information We Collect Through the App

When you use the App, we may collect the following information:

• Contact Information such as your name and email address, used to create and manage your account
• Health and wellness data you provide, including the dietary supplements you take, dosage information, your health goals, and your daily supplement intake logs
• Usage data such as your adherence rates, streaks, and interactions with App features
• Unique identifiers such as your user account ID

How We Use App Information

We use the information collected through the App to:

• Provide and operate the App's core functionality, including supplement tracking, reminders, and progress monitoring
• Personalize your experience based on your health goals and supplement routine
• Send you marketing and promotional communications via email through our service provider Klaviyo, in accordance with your preferences
• Improve and develop the App and our products and services

Third-Party Service Providers

The App uses the following third-party service providers who may collect or process data on our behalf:

• Base44, which provides the App's technical infrastructure
• Klaviyo (https://www.klaviyo.com/legal/privacy-policy), which processes email address and health goal data to deliver personalized communications

Account Deletion

You may request deletion of your App account and associated data at any time through the Settings screen within the App, or by contacting us at support@adaptnaturals.com. Upon deletion, your supplement data, health goals, and usage history will be permanently removed from our systems.

Children's Privacy

The App is not directed at anyone under the age of eighteen and we do not knowingly collect personal information from minors through the App.

Contact

For questions about your data or privacy practices related to the App, please contact us at support@adaptnaturals.com.

CONTACT INFORMATION

To ask questions or comment about this privacy policy and our privacy practices, please email support@adaptnaturals.com to be removed from our mailing list(s). You may also reach us by mail at: 

1810 E. Sahara Ave, Suite 402 Las Vegas, NV 89104