Only members can access this page. Subscribe to our membership to continue.Join Membership Program
Already have an account? Sign in
We’re grateful for our partnership with you. Thanks in advance for staying in compliance with the FDA’s guidelines so we can continue to grow and work successfully together.
Pursuant to the Food, Drug & Cosmetic Act, the FDA and FTC require that we follow a specific and detailed protocol about what we can say about our products online, over the phone, and in person.
Anyone working for/with Adapt Naturals, including our affiliates, must adhere to this protocol to ensure our company maintains good standing with the FDA and other regulatory agencies.
As an affiliate, you are responsible for what you say about our products to others. What you say could affect our standing with the FDA, so if you’re unsure if you can say something, please ask, and we can help clarify.
The FDA will litigate against any company that makes health claims for its products. This includes claims made by any team member or affiliate on our website and social media properties, your website and social media properties, via email, over the phone, or in person.
Despite FDA and FTC regulations, many companies continue marketing their supplements by making illegal claims. This is a lawsuit waiting to happen—and it’s a completely unnecessary risk. At Adapt Naturals, we believe we can successfully grow our company and create mutually beneficial partnerships without violating FDA and FTC regulations.
Stick to structure-function claims and avoid health claims
Do not mention the name of any disease (e.g., Hashimoto’s, diabetes, etc.) or syndrome (e.g., PMS, IBS, constipation, etc.) in your copy
Use “positive” language rather than “negative” language
Examples of positive: Helps, supports, promotes, contributes to, regulates, improves, etc.
Examples of negative: Stops, fights, reduces, prevents, etc.
The swipe copy we’ve provided you adheres to these guidelines. If you make significant changes to that copy, we suggest you share it with us before publishing so we can review it for compliance.
#1: A claim may not suggest that the product has an effect on a specific disease or class of disease.
#2: A claim may not refer to a characteristic sign or symptom of a disease or class of diseases.
#3: References to signs and/or symptoms of natural states are permissible as long they are not uncommon and would not cause significant harm if left untreated.
#4: The use of the terms disease, diseases, antiviral, antibacterial, antiseptic, antibiotic, analgesic, diuretic, antidepressant, vaccine, analgesic, or any other word suggesting that the product belonged to a class of products intended to cure, treat, or prevent disease, is not permitted.
#5: A claim may not suggest that the supplement or its ingredients belong to a particular class of drugs or is a substitute for a particular therapy.
#6: A claim may not suggest that a product is useful as a companion to regular drug therapy or that it prevents or treats adverse events associated with a disease if the adverse events are also disease conditions.